Isn't she lovely? TNN needed to advertise their relaunch which began skewing programs toward a male audience. This series of newsletters was sent out to advertisers in order to regain interest in the channel. It incorporated one of the newest acquisitions, the most popular life-saver: a posable Pamela Anderson figure. In addition this package contained the actual newsletter which explained the transition and promoted its new line-up.
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Role: Design & Concept
Art Director: John Farrar
Creative Director: Scott Wadler
Client: MTV Networks