Definition - A "catfish" is a person who creates fake profiles online and pretends to be someone they are not by using someone else's pictures and information.
Based on the 2010 film of the same name, Catfish explores the truth and lies associated with online dating. I was called on to help create the on-air promotional look which is based on online chats and, above all else, love.
Recently, MTV renewed the breakout hit series as the show ranked as Monday's #1 cable series among P12-34 as well as the #1 most social show across cable.
- - - -
Role: Design & Animation
Additional Design: Josh Cohen
Creative Director: David McElwaine